To launch Bank Pekao’s premium art banking platform, we created a continuous 360-degree visual journey through art. The creative idea relied on sound design to link abstract concepts of education, inspiration, and investment. Built as an organic extension of our original composition (based on Euclidean rhythms), the sound design acts as a spatial navigator in a pure black void. This spherical sound physically 'flows' around the viewer alongside the orbiting camera and light. By utilizing subtle reverbs and dynamic accents during dimension shifts, the sound design transforms an abstract space into a hypnotic, tactile, and immersive experience.
The campaign won a Gold KTR Award and a Bronze Golden Drum Award.
Brand name: Bank Pekao S.A.
Advertiser / client: Bank Pekao S.A.
Product / service: Bank
Campaign name: PEKAO DIMENSIONS
Agency network: VML
Agency: VML Poland
Additional company: Dynamo Film, RYTMIKA
Chief creative officer: Piotr Osiński
Creative director: Damian Kitowski
Art director: Zofia Działkowska & Julia Kędzierska
Strategic planner / strategist: Paula Sołtysiak
Director: Arek Nowakowski
Director of photography: Adrian Kuciel
Music: Bartosz Szczęsny
Agency producer: Piotr Owsianka
Additional company: Magdalena Brejnak – Managing Partner Bartosz Mazurek – Business Director Agnieszka Szady – Account Manager Karolina Wereszczyńska – Account Executive Jorge Sanchez – Head of Marketing Department Artur Brudnicki – Head of Marketing Communications Monika Gondek – Head of Sponsorships, Events and Brand Anna Hermel – Marketing Communications Team Lead Anna Bielecka – Senior Marketing Specialist Agnieszka Kłos – Marketing Expert Konrad Styczeń – Editor Ania Słowińska – Costume Designer Kalina Janusiak – Casting Anna Łopat – Producer
Advertiser / client: Bank Pekao S.A.
Product / service: Bank
Campaign name: PEKAO DIMENSIONS
Agency network: VML
Agency: VML Poland
Additional company: Dynamo Film, RYTMIKA
Chief creative officer: Piotr Osiński
Creative director: Damian Kitowski
Art director: Zofia Działkowska & Julia Kędzierska
Strategic planner / strategist: Paula Sołtysiak
Director: Arek Nowakowski
Director of photography: Adrian Kuciel
Music: Bartosz Szczęsny
Agency producer: Piotr Owsianka
Additional company: Magdalena Brejnak – Managing Partner Bartosz Mazurek – Business Director Agnieszka Szady – Account Manager Karolina Wereszczyńska – Account Executive Jorge Sanchez – Head of Marketing Department Artur Brudnicki – Head of Marketing Communications Monika Gondek – Head of Sponsorships, Events and Brand Anna Hermel – Marketing Communications Team Lead Anna Bielecka – Senior Marketing Specialist Agnieszka Kłos – Marketing Expert Konrad Styczeń – Editor Ania Słowińska – Costume Designer Kalina Janusiak – Casting Anna Łopat – Producer
